Abstract: At its inception spin-doctoring was mainly used by private corporates to serve their business interests. In the 1980s the political classes began to enthusiastically take up the marketing techniques...
Read MoreAbstract Humans are rationally communicating animals. As social animals, people have always relied on communication to strengthen their relationships. Over millennia they have devised various channels to interact with family...
Read MoreAbstract: India is the largest democracy in the world. Since Independence from Great Britain in 1947, political democracy has taken deep roots thanks to the visionary leaders of the immediate...
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