Course Description: The course offers a brief introduction to development of media in relation to political, social and economic trends, and outlines the nature and function of present day media organisations.
Course Contents: UNIT 1 Introduction: What is Management? What is media management? managerial decision making; the decision process; tools of management; influences on management; ethics of management. UNIT 2 Sectors of the industry: Introduction; history; segments; key players; value-chain; strategic issues facing the industry; book publishing; newspapers; magazines; television; radio; film industry; music industry. UNIT 3 Electronic media management: introduction; management in the electronic media – levels of management, management skills, management functions; financial management; human resource management – electronic media management and public relations. UNIT 4 Management of global media organizations: Introduction; the Relationship between Media Industries, Markets, Technology, and Policy; structure of Global Media Companies; management issues in Global Media Companies. UNIT 5 Social media management: What is Social Media? Social Media strategy for organizations – the power and business risks of Social Media; how to develop a Social Media strategy; selling Social Media within the organization. UNIT 6 Indian media and management: Introduction; organization structure of Radio and Doordarshan; ownership patterns of mass media in India – sole proprietorship, partnership, private limited companies, public limited companies, trust, cooperatives; National Media Policy, Media Council, PrasarBharati; Press Council; Wage structure; working journalists Act and Service Rules; national and language press; the First and Second press Commission of India.